I gain 80% of my clients via private and closed Facebook groups.
Facebook groups are closed communities where you need to be approved to join. It’s very different from your public business Facebook page, which anyone can access and is outward facing.
On the front end of Facebook, you’d think I wasn’t very active or that Facebook wasn’t working out for my business, Bespoke Backdrops. But at the backend, in the closed and private groups, I’m a busy bee!
How do you make money in Facebook business groups without coming across as too salesy or spammy?
You never want to come off as spammy. That’s super uncool. BUT at the same time, there is no shame in being a salesperson. Most of my groups are business related, and we’re all in business in these groups. And we respect that.
The key is Reciprocity and Generosity. You give first.
Selling only happens on specific sales days, often using specific hashtags #marketday #offerwednesday That’s how the bigger groups control spammy behaviour and it works beautifully.
The other days we are all answering each other’s questions posting useful tips and resources, we have stupid fun days, selfie days so we can get to know each other’s faces.
Your face is your fortune!
Daily hashtags generate conversation and interaction.
We do post our wins or ask for genuine help on any day. That is the gold. If you have a win, everyone rejoices with you. If you have a sticky issue with your business, there is always an expert in the group happy to help for free.
Reciprocity helps grow your ‘know, like and trust’ factor.
It discourages spamming and encourages a sense of community.
Be the go-to expert in your niche — for free
You grow your visibility and expert status in your industry only by being of service. So when it’s #offerday and you can sell your latest offering or launch, you already have a meaningful relationship with your ideal client.
These private FB groups run on a social structure that creates new communities, which is what I love about them. I work alone, but I’m never on my own.
And every now and then, groups will have in-person events in various cities, and that’s the most fun. Meeting people you know but have never met.
People matter, especially in our tech driven world, and in-person meetings are the pinnacle of this.
Stick to the rules — be respectful
These groups are run by specific people and each group has its rules. Like in here. Knowing these rules and community guidelines also helps you get the most out the groups. It’s no different from being invited into someone’s home — show the group administrator the respect you’d show if invited to have dinner.
Not all groups are created equal
And some groups just aren’t for selling and that’s fine too. You just have to pick the ones that resonate most with you, your business and your values.
You should be in the groups to help you grow ALL aspects of your business, and selling should not be your primary goal. Learning from and supporting each other should be the key focus.
Other group members can sniff a spammer at a 100 paces, especially if they’ve been in the group for a while.
Watch and learn
When new to a group, spend some time watching the way the group operates. Read the posts, follow the threads, get a feel for the group dynamics.
Then jump in and interact. Make a comment on a post that resonates or that you can add value to. Even if it’s just a simple “hey — loved reading that”
The Facebook algorithms work in the same way in groups as in the public pages. The more you interact with people, the more likely these people will be shown your posts.
Use FB Messenger Sparingly
Another No No in groups is unsolicited PMing of members. Just because someone liked your post or commented on your cool product or service, it’s not an invitation to message them with your sales spiel.
PMing only happens when you ask in the comments “can I PM you?” or “shall we PM?”
If the answer is yes, go ahead. But be respectful and remember that an online relationship and reputation can be lost in the stroke of a key!
Never judge a business by it’s Facebook page! You never know what’s being generated in sales from the private, unseen world of Facebook.
Use the groups wisely, don’t join them all (the famous black hole of Facebook exists here too!) and show genuine reciprocity and generosity within them.
Be the best version of yourself, interact, be visible, be of service and the sales will come by themselves.