I used to think I had no problem with productivity in my business until I realized that no…not so much.
If that sounds confusing, hang in there with me.
I was getting stuff done for sure, just not the right stuff.
I’d start writing a post and get briefly distracted by an email. Then I’d get up, go get a drink, come back, log in to Pinterest, check my feeds, log in to Skype, check my junk mail…
…and back to writing again.
Then a text would come through and I’d get sidetracked. Again.
Being an entrepreneur is tricky business. It’s easy to feel flustered and even a bit scattered. There’s so much we have to do, so many reasons to procrastinate, and tons of shiny bright things to take our attention away from the one thing we should be doing.
Oh, and by the way, how do we even know what that one thing is? How can we tell if what we’re working on right now is a must-do or if we’re just spinning our wheels?
I’ve been spending a lot of time on this and think I finally nailed it…
Here’s a short list of things that have helped me stay laser-focused and finally (finally!) get tons of the right stuff done. I hope they help you increase productivity and rock your To-do list too.
With me? Let’s dig in.
1) Get serious about your biz
I know this for sure. It’s super easy to put something down on paper, up on a wall, in Asana, Evernote, or whatever your project management tool is… then let it slide until the next day.
No big deal if you don’t get to it, right? You just start a new list. At least you’re doing something.
Be honest, how many times have you started to write a post but didn’t finish it? Or it was on your list but somehow you didn’t get to it?
It feels good to see a whole mess of things you have to do…makes you feel proud and accomplished. Look at how busy I am! Kinda reminds me of the way I hang out in my workout gear all day and think about going for a run. 🙂
At some point along your entrepreneurial journey, though, you’ve got to buckle down and start taking your business (and yourself) more seriously.
I know this is true. It happened to me. Just a few months ago, something shifted and I got serious about my business. I stopped making lists, at least for a while. I stopped checking my junk email 10x a day and spending hours on Pinterest.
The only thing I wanted to do was get things done. And I knew exactly what those things were, even without my list!
When your business really, really matters to you, you know what you have to do. It’s crystal freakin’ clear, friend.
So my question for you is: What’s stopping you from taking your business seriously? In my case, it was lack of confidence. If this is the same for you, please know that you got this. I’ve got your back. Let’s do it together…
Let’s get super serious. Let’s trust our instincts.
This post is set to publish on Friday. I wanted to put it off because well, it’s been a crazy week and I’m beat. But I’m all serious business over here, what about you? Got a post due tomorrow? Shut down your email, stop surfing, conquer your FOMO, and block off the time to do it. We’ve got work to do! Let’s get it done…
2) Set the right priorities for Better Productivity
You know I love my phases of business. We’ve got the early phase, the growth phase, and the blow-up phase.
Knowing what to do starts with looking at which phase you’re in, and then working back from that. This is because your goals will be different for each phase.
Let’s take a look.
In the early stage, your goal is to set a foundation and create a platform for your business. If this is you, your priorities are:
- Brand development
- Website, social profiles
- Building a following
- Growing your email list
In the growth phase, you’re getting traction in your business and making some money. Your goal in this phase is to start shifting your business model from one-to-one, to one-to-many. Your priorities here look like:
- Course creation
- Influencer marketing
- Outsourcing non-core tasks
In the blow up phase, everything’s clicking. You’ve found your sweet spot, your courses are hugely profitable, and your webinars are converting off the charts. Your goal at this phase is to scale your business, so your priorities are:
- On-demand webinars
- Building a team
- Advanced tools + automation
After that, the sky’s the limit! Now that you know your priorities, you can break them down even more and start taking action, which leads me to…
3) Turn your priorities into an action plan
There are a few ways you can do it.
1) Use the Eisenhower method
Named after former President Eisenhower, of course!
If you’re curious, this is just a simple box Eisenhower created to organize his own enormous to-do list. It’s become hugely popular because it works, and maybe it’ll work for you too. I actually prefer another method which I’ll share next, but I do like the way the box shifts my thinking.
Here’s what it looks like:
Here are my big takeaways from the box:
- Only do what you need to do right now – nothing more or less
- Stop watching TV and wasting time
- Always be thinking about what you can delegate
Here’s why I prefer this second way…
2) Use my Time Block Productivity Method
If your list looks anything like mine, it kinda sorta makes you want to take a nap. The problem with this list is that everything is a priority. How do you know what to do first?
Enter confusion and procrastination.
Let’s not get caught in that trap, k? Let’s break things down into manageable blocks of time.
Let us know about your tips for being extra productive. Comment below.