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Orville Redenbacher’s Marketing Debacle

In 1970, Orville Redenbacher paid a marketing firm $13,000 to find a name for his fledgling popcorn company. Their advice? Call it, “Orville Redenbacher’s” and put his picture on the label. His mother could have told him that. Trying to find the right name for…

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What Are Your Problems in Internet Marketing?

Hi Everyone. We here at the Home Business HQ would like to know where you guys have problems when it comes to running your own E-commerce or Internet Marketing websites? Do you have problems with: Research Product selection Web Design Advertising Traffic generation Copy Writing…

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Marketing Lessons Learned From Psychopaths

In my never ending search for ways to better appeal to my audience, I sometimes venture into the dark recesses of the human psyche so that I might better understand my customers and even myself. I’m not picking on psychopaths here. Nor am I villainizing…

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10 Steps for Increasing Visibility Online

Make your way to the top of search engines with this comprehensive SEO guide. Most small businesses that run a website today don’t have the insider knowledge to optimize their content and overall visibility online. I personally handle internet marketing issues–SEO, PPC, e-mail marketing, copywriting–every…

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8 Expert Online Marketing Tips for Small Businesses

Today, businesses have more ways — and places — than ever to market themselves. But deciding on a marketing method, particularly when you are a small or even a mid-sized business with a small budget and limited resources, can be difficult. While social media marketing…

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