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Orville Redenbacher’s Marketing Debacle

In 1970, Orville Redenbacher paid a marketing firm $13,000 to find a name for his fledgling popcorn company. Their advice? Call it, “Orville Redenbacher’s” and put his picture on the label. His mother could have told him that. Trying to find the right name for…

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Using Our Greatest Weakness As An Online Strength

Understanding modern behavior is the reason that all marketing companies make millions – they research people’s greatest fears, wants, desires and motivations and based on that, they develop a product (whether useful or not) and sell it to us knowing that we will be compelled…

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YouTube Gripe of the Month

Remember wayyyyyyyy back when someone invented a software that would speak a video script? I’m guessing they made this because video creators were either too shy to speak or they didn’t know how to record audio.   Well guess what? It’s 2017 and no one…

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Investments, Money and Parrots.

In a village, there lived two friends, John and Don. John was very wise and Don – not so much. One day, the two set out for the market in the nearby town to do some shopping. On reaching the market place, they were happy…

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Don’t Make Resolutions, Set Goals!

Don’t make a New Year’s Resolution which will be forgotten about in a weeks time, do things properly and set goals. Heres’ why: In 1953, Yale University gave a questionnaire to all of its final year students. Among the questions were two that eventually had…

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